These 10 countries will spend the highest on digital media

Digital ad spend percentage share of total advertising spend, by country, 2015. 1. UK 50% 2. Norway 45% 3. China 43.6% 4. Australia 43.3% 5. Denmark 43.1% 6. Netherlands 35.4% 7. Canada 34.3% 8. US 31.3% 9. Sweden 30.5% 10. South Korea 28.4%

UK  becomes the first nation to have digital ad spends equaling traditional spends ,this year in 2015

 where half of all advertising spend goes on digital media. Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer.

Hot in pursuit would be Scandinavian nations including Norway, Sweden and Denmark, followed by China  from  close  behind, with digital grabbing a 45.0% and 43.6% share, respectively, of ad spending in each country.

 However, until China takes over  the UK  can literally sit on its lead  till 2018. Meanwhile UK media spends is estimated to grow by 6.0% in 2015 to top £16.26 billion ($26.78 billion), with this being split equally between digital and all other traditional formats combined—TV, print, outdoor and radio.