The value of the search economy |
- The Indexed Web contains at least 4.72 billion pages (Monday, 29 June, 2015). grown by 44% annually during the preceding ten years.
- According to Mckinsey Search represents 10 percent of the time spent by individuals on the Web, totaling about four hours each a month.29
- Approximately 25 percent of the traffic to the Websites of mainstream content creators results is referred by search engines.
- The return on investment (ROI) for those that deploy search are high. Advertisers do well, earning an average ROI of 7:1
- The value of search to retailers was estimated in 2009 at 2 percent of total annual retail revenue in developed countries and 1 percent in developing ones. That is equivalent to $57 billion to $67 billion in the United States and $2.1 billion to $2.4 billion in Brazil.10
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