South Korean mobile commerce booms with 79% growth in 2015

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South Korean  online saless are all set to  give china  shivers, as Mobile commerce in south korea  has recorded its all time best " growth of over 79%  and  is growing rapidly in South Korea, according to Q1 2015 data from Statistics Korea (KOSTAT). Business-to-consumer (B2C) ecommerce sales were up 79.2% over Q1 2014 on mobile devices—more than four times the growth rate of total B2C ecommerce sales over the same period. -



with 45million internet users and growing by 8%, South Korea has  a 91% internet penetration
n Q1 2015, Emarketer estimates

1. Travel formed 16%  and was the largest share of the mobile commerce pie while aparrel and  clothing no 2  followed by home equipment's ,auto parts and food and beverages
2. According to Criteo, 50% of all ecommerce transactions  were mobile based  as of a Q1 2015, up from 45% in Q4 2014. 
3. Data from We Are Social and the Interactive Advertising Bureau Singapore (IAB Singapore), show 62%  South Korean's  have purchased online, out if which 37%, had shopped via mobile