Users Britain and Denmark rank among the top 2 nations with highest frequency of online shopping a
75% of UK users shop online and over 52% used online banking in 2014.A whopping 53% UK adults bank online, compared to a mere 30% in 2007.The number of UK users with internet access doubled to 38million in 2014
What does UK Shop for and who buys
- every 6 of 10 British adults use the internet to buy products such as food, clothing, music or holidays, clothes and sports are most online purchases in UK
- This is twice the average of the OECD’s 34 member states, which include the US, Germany, Australia and France.
- Most bought items in UK apart from clothes and holidays are consumer electronics ,gaming items and household appliances
- Seniors shopping online has seen a big jump recently with 40% of them buying online in 2014
- Usage of laptops and tablets has also seen a growth uptake, in UK from 32 % adults using one in 2013 to 43% according to the ONS
