Britain's consumers engagement across devices

 UK users spend more time on  smartphones and tablets  as compared to desktops . In terms of  time spent on devices desktop forms  44% of the time spent, smartphones 21% and tablets form 15%  

UK digital spends to reach £8.1b, to make up 50% of total ad spending

The UK will this year become the first country in the world where half of all advertising spend goes on digital media. Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media.