mobile handset manufacturer's impressions vs mobile os share in asia pacific region

MOBILE MANUFACTURING SHARE OF IMPRESSIONS VS MOBILE OS MARKETSHARE COMPARED ACROSS APAC REGION IN 2016

Mobile advertising across APAC Region from Sumit Roy

windows phone marketshare in europe gets wiped off, the next blackberry in making

Italy led  in the adoption of windows phone across Europe with a market share of 14.2% in 2015 which had come down to a mere 5.6% in Q2,2016.Latest windows mobile marketshare  data by Kantar Media show that  Windows phone has been  loosing marketshare  with  equal consistency and regular alacrity across the major markets of  Western Europe as it saw its marketshare plunge by almost 30 to 50% across the markets of  UK, Germany, France, Spain and Italy. 

In UK Microsoft has seen its windows mobile market share  fall from 11% in Q2,2015 to less than 5% same duration in 2016.Germany its seen fall from 10.5% to 5.40%. In France from 8.70% to 4.10%.Australia too has seen 50% fall in marketshare, from 6.30% in 2015 q2, compared to 3.00% in 2016 q2.

Not to be outdone United States saw Microsoft shed its 3% windows mobile  market share to less than 1.6% as of 2016,q2. China and japan which was never a big market of windows phone.. saw insignificant traction in Q2,2016 

asian nations now form 56% smartphone user base and 74% android users

Across South East Asian Markets Android is a clear leader, as typically these markets have  traditionally been a market with among the lowest smartphone prices, Android's open source software makes it easier for local international OEM's to enter the market and offer lost cost smartphone to a market that is fairly price sensitive. While markets like japan, China have seen a fairly even balance between Android and IoS

Asia Smartphone user base has grown 56% in the last 3 years from 34% in 2008 to 52% in 2015

 In Asia South Korea with 88% smartphone penetration ranks among  the biggest Asia nation , followed by Singapore ( 73%), Malaysia,( 65% ) and Hong Kong ranks among the biggest smartphone markets ( Pew research 2015 data)

Meanwhile global smartphone sales have been slipping. Smartphone sales have been stagnating ( 21% YoY ( 2015-2016) as compared to 31% YoY( 2014-2015) according to  latest data from Kleiner Perkins. iOS has seen its OS share slip from over 60% in 2010 to less than 10% in  2015. While Android OS has seen its share rise from  10% to 75% in the last 5 years.

the role of telecom in the android success story

The role of telecom carries in The Android success Story: After Android’s release Andy Rubin, designed a partnership that Was more carrier friendly than iphone, On both Apple and Android, developers make 70% of the revenue from selling the apps . But whereas apple takes the remaining 30%, while Android decided to give this away to the carriers. This was Google’s masterstroke, as carriers eventually got to benefit from every android activation and every aps sold. For carriers it also enabled them to use this money to and make the network more robust and powerful. For Google, if it wanted Android to be successful, This was a small price to pay for what “Android had in mind .

As the number of android handsets started to rise, consumers started to use ? Google’s search engine and YouTube, which meant more mobile traffic, which meant more ads, more advertisers signing up, which untimely lead to higher advertising revenue . From the time Andy Rubin conceptualised the android it was written, keeping in mind that the future of internet would be through mobile devices, while iPhone’s software was designed to require internet connections to PC, while Android was made with the assumption that everyone would be using their smartphone and smaller handheld as their primary internet and computing device

App Store under siege as developers churn out 40,000 apps per month

This chart shows the timeline of  new  mobile app  submission across the Appstore  by developers

Data from  Pocket  shows that  developers are currently submitting more than 1,000 apps per day. In May, a record number of 39,992 apps were submitted for approval by Apple, indicating that developers aren’t running out of ideas of how to make our devices even smarter.

FB and Spotify apps drain your android battery fastest

 FACEBOOK AND SPOTIFY ARE THE BIGGEST BATTERY DRAINERS

Facebook and Spotify users look out if your using an  android phone. If you have both these apps installed in  your android smartphone  and seem to frequently run out of battery , here is whom you can blame. In a recent report on the list of apps causing the highest battery drainage. these 2 stalwarts sit right on the top.  

 A recent report from AVG concludes that The popular music streaming app Spotify  ranks second  and  Facebook number 1 when it come to  battery consumption  and drains out your Android faster than any other app.

Facebook's constant background notification checks still have the greatest impact on overall Android device performance thereby causing severe battery draining. This comes from the AVG  quarterly Android App Performance report .The report analyzes aggregated, anonymous data from more than 1 million AVG Android app users to discover the top performance-affecting apps worldwide.

However  Venturebeat's Mark Sullivan  today  just announced that the latest Android  OS M version will  fare better  in terms of controlling their power by putting them off to sleep"

"You’ll be glad when Android M arrives on your device later this year; Google just announced that its new Android M mobile OS will put apps to sleep when you’re not actively using them. "