3 datapoints used by UK business measure their social web ROI

Lessons in social web transformation : 3 ways to manage  social media better

For brands using multiple social networks, how do you calculate the ROI of each ? While  a few might differ on the metrics on which social network ROI is measured, By and large  these are  a few  benchmarks  on which the social media effectiveness is based 

1) time spent on the brand  page across social pages

2) referral traffic increase/ page views/ unique visitors

3)clickthroughs to visit the landing  page

4)Bounce rate ( users entering and existing from the same page)

5)increase in transactional depth ( likes, sharing or comment

6) Klout Score , which analyses  ranks and determines a  social media score which is given to each site and gives a ranking of the website's social friendliness.

Television shows with the highest subreddits on reddit

The top 10 list of TV shows which has highest number of online community following at Reddit ( highest number of subreddits) 

The runaway growth of reddit :subreddits growing at 8m hourly page views

source :Statista

 Reddit is much in the news these days due to the controversy of its AMA staff Victoria Taylor who is said to have been unceremoniously removed. However the way reddit has been able to grow its traffic should be a lesson to social sites ( mainly Digg) which showed  a lot of promise earlier but they became a victim to their " own rigidity" . Reddit  page views in 2012 was  37billion, which reached  71billion in 2014

Reddit was acquired  by Condé Nast Publications in October 2006, however Reddit became a direct subsidiary of Condé Nast's parent company, Advance Publications, in September 2011.

Reddit has recently seen a $50 million  funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg and Jared Leto in 2014Their investment saw the company valued at $500 million.

The top 10 Tennis Stars and their social media endorsement rankings

This infographic from Adweek shows

The top 10 Tennis  Stars and their social media endorsement rankings 

After NBA and soccer, its  the grass courts and centre courts which beckons, as tennis ranks third in terms of social media  average followers per player, according to exclusive research from PMK BNC. As we come to the mid season of  Wimbledon ,with the U.S. Open set for later this summer, tennis' social media season is in full swing and so are the endorsements by these tennis superstars.This infographic from Adweek  goes behind  the scenes of eight of the top tennis stars, their social media  rankings and and major recent endorsement deals—as well as an analysis by the firm of their use of branded posts.