as snapchat and instagram see records usage ,consumers are actively ignoring branded content

Snapchat and instagram continues to rule of social media at least in US,its usage has been increasing at a faster pace as compared to the rest of the world .In the US, 34% of Americans polled are now on Snapchat, compared to 19% in 2014  26% in 2015 and 34% in 2016.However its a worrying sign for content providers as increasingly consumers are shirking and moving away from promoted posts and branded content

Snapchat and instagram continues to rule of sound waves in the United States. Snapchat users increased by almost 84% while instagram recorded 14% increases in usage in 2016 In the US, 34% of Americans polled are now on Snapchat, compared to 19% in 2014 .

While Instagram is even more popular: 43% of US respondents say they use it, compared to 29% in 2014. However, people are skeptical about branded content and ads on Instagram and Snapchat. In the US, 39% of respondents admit to 'actively ignore' content from brands –nearly 15% more than the global average. One three US users admit to feeling ‘constantly followed’ by online advertising and 43% object to the idea of their online behavior being tracked by brands.

However Kantar TNS has three top tips for brands to ensure they’re not actively ignored: 1. Get better at creating content which can be used across multiple channels 2. Work hand-in-hand with influencers as trusted sources of information and advice. 3. Get under the skin of what motivates and excites each of their customers..

as you start reading this on the world wide web 100 hr of youtube videos were added,31,000 streaming music shown, 347,000 tweeted, amazon just earned $100,000

compete and alexa ranks top 15 social networking sites this year

data/source :ebizmba

Alexa and Compete published their list of most trafficked  social web sites  this year . Social networking sites led by Facebook and Twitter rules the  social box office with  compete ranking it 3 and Alexa ranking in 2. Alexa ranks websites in terms of web traffic, as a result the lower the alexa rank, the higher the traffic and vice versa.  Compete is a similar tool which ranks web sites  as per unique visitors.

Twitter and Linkedin make the number 2 and 3  most frequented social networks with a compete ranking it  21 and Alexa ranking it 7. Linkedin ranks  25 in compete and 9 in Alexa

comparison of online user engagement across twitter and Instagram

Out of Instagram's  estimated 300m monthly active users around  70% of these people are outside the US.Instagram users  post 70m photos and hit the ‘like’ button 2.5billion times. (according to Instagram's own blog)

However in terms of engagement and bounce rate Instagram score way ahead of  any other social network. And it actually beats twitter hands down..Brands using Instagram are seeing higher levels of engagement than on Twitter, according to data from Socialbakers.

Focusing purely on the top 25 most engaging brands, the average post engagement rate is 3.31% on Instagram compared to 0.07% on Twitter.

Instagram v.6.11.2 (Black Out & Clear)

A más de 200 millones de usuarios les encanta Instagram! Es una forma sencilla de capturar y compartir los mejores momentos del mundo en tu Android. Personaliza tus fotos y vídeos con cualquiera de los fantásticos efectos de filtro personalizados. Transforma cualquier momento del día a día en una obra de arte que podrás compartir con amigos y familiares.

Comparte tus fotos y vídeos con amigos y seguidores en una sección de fotos, o envía publicaciones directamente a tus amigos.

Sigue lo que publican tus amigos con solo pulsar un botón. Cada vez que abras Instagram, verás las nuevas fotos de tus mejores amigos, así como las de personas creativas de todo el mundo.

Características

• Efecto de descentrado Tilt-Shift radial y lineal para obtener más profundidad de campo
• Comparte tus fotos al instante en Facebook, Twitter, Flickr, Tumblr y Foursquare
• Sin límite de fotos
• Envía fotos y vídeos directamente a tus amigos
• Interactúa con tus amigos a través de comentarios y Me gusta
• Y muchísimo más...

¿Qué hay de nuevo

El Instagram que te encanta, ahora con diez herramientas nuevas para editar las fotos.

* Toca dos veces en los filtros para ajustar la intensidad del filtro

* Consigue la composición perfecta con las opciones Ajuste y Viñeta

* Enriquece los colores con Calidez y Saturación

* Ajusta los claros y oscuros con Brillo, Contraste, Destacado y Sombras

* Consigue fotos nítidas y claras con Enfocar

Otras actualizaciones:

* Ahora es más fácil subir y compartir vídeos

Descargalo desde el Play Store > Instagram





Para los que son fiebrus de las versiones Black & Clear te traemos la versión 6.11.2



Black Instagram v.6.11.2



Clear Instagram v.6.11.2 




Descargalo aquí (versión original) > Instagram v.6.11.2

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Get started with Instagram's Hyperlapse app

Get started with Instagram's Hyperlapse app

Creating a time-lapse video using your iOS device just got a lot easier (without the help of iOS 8, mind you). On Tuesday, Instagram released a stand-alone app called Hyperlapse. The app is currently only available for iOS devices; sorry Android users, you'll need to wait until Google makes some API changes to the gyroscope and camera, according to Wired.

Upon launching the app for the first time you're walked through some example time-lapse videos, and then asked to grant permission for the app to access your Camera and Microphone. Obviously lacking is the need to connect the app to your Instagram account. That's right, Hyperlapse isn't directly tied to your Instagram account -- its primary job is to help you create videos.

Capturing

Recording a video through the android app is exactly what you'd expect from an iOS camera app. A tap on the white shutter button starts recording, with another tap to stop recording. Just under the shutter button you'll notice two different time indicators. The time on the left is the total time recorded, while the time opposite represents the time-lapse length at the default 6x setting.

You won't find an option to enable or disable the stabilization feature - it's baked in and on at all times. And after viewing a video in its "unstabilized" format, you'll be happy the app is designed this way.

Editing

Immediately after tapping the shutter button to stop recording, edit mode is launched. A slider allows you to adjust the speed of the video. With options ranging from 1x to 12x speed, you have complete control over how fast or slow the video plays back. Just keep in mind adjusting playback speed directly impacts the length of your video.

To view your video without the included stabilization feature, touch the screen as your video plays; "Unstabilized" will display along the bottom of the screen, showing you just how much better off you are when recording video within the app.

Sharing

Selecting the checkmark will save the video to your Camera Roll, followed by prompting you to share the video with either Instagram or Facebook. But as you already know, you can share content from your Camera Roll through various services.

Tapping on the red "X" will give you the option to delete the video, or save it within the app for editing later. Tap on the blue circle on the record screen to access your saved videos.
If you have a Hyperlapse video you're quite proud of, share a link to it in the comments. I have a feeling our Instagram feeds are going to be overrun with this feature for at least a few weeks.

Tags: Mobile Apps, Photography, Tablets, Phones, Mobile, Facebook, Instagram