samsung,apple sees 18% decline after jointly selling 23% of global smartphones

 

Post Samsung halted production  of its Note 7 handsets and said it was scrapping the 4.3 million handsets it had already manufactured,the market for smartphones specially the Phablets phone have opened up. As smartphone  sales mature and reach reasonable volumes with lower churn rates, with users not changing their smartphones as frequently as they used too 2 to 3 years ago,bigger size screen size will be a norm rather a exception.

Meanwhile  also helping matters are that OEM's and Handset makers  have increasingly tried to offer a bigger and larger screen as an option,which seems to be paying off.With Samsung already facing a growing churn and growing dissatisfaction in the market and Apple reporting that it had underestimated demand for its largest model, the iPhone 7 Plus, leading to a backlog in orders.This market seemed to be wide open for a spectacular fight.Google Pixel and Huawei Mate 9 could provide a lot of choices this holiday season.However its reported that Google has locked itself into exclusive deals with single operators in the US, UK and Australia - struck before the Note 7 fiasco - which will limit sales.

Meanwhile Samsung has seen a 13% decline in its year to year smartphone sales July -September,2016 sales as compared to same time last year. Apple too has seen a 5% decline . However Samsung with 23% market share and Apple with 13% market share make up 130 million smartphones out of 360 million smartphones  sold in last quarter of 2016. This means that even after selling 23% of global smartphone last quarter,It has been loosing market share compared to a year ago.