for 260 million clicks apparel advertisers spent $267 million on paid search

For 550 million clicks Apparel Advertiser spend over $500 million on paid search ads  in the first 6 months of 2016 ( Kantar Media Paid Searh data)

Apparel Retail advertising saw  53,000 online advertisers competing for  a higher than average CTR which stood at 4.20%( a 20% rise in CTR as compared to Q1). Total paid search clicks in q2 decreased to  260 million as compared to 306 million clicks in q1,2016 . Cost per click in q2 rose to $1.03 as compared to 0.$97 in q1.(kantar Media)

However, total spend by apparel adverertisers was down 10%, dropping from $295 million in Q1 to $267 million in Q2, based on a 24% drop in impressions and a 15% drop in clicks quarter over quarter. The number of advertisers competing in the Apparel category decreased as well, down 13% in Q2.